Dhara SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Dhara covering strengths, weaknesses, opportunities and threats.

Dhara Strengths

  1. India’s first branded packaged oil
  2. Strong brand name
  3. Strong distribution network
  4. Effective tamper proof tetra packaging
  5. Good quality, pure oil at affordable prices
  6. Strong parent brand of Mother dairy
  7. Procurement of oil seeds from Indian farmers

Above are the strengths in the SWOT Analysis of Dhara. The strengths of Dhara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dhara Weaknesses

  1. Lacks in marketing and advertising of the products
  2. Strong competition from various brands
  3. Lower market share as compared to a lot of brands

These were the weaknesses in the Dhara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dhara Opportunities

  1. Innovation in marketing of the product
  2. Advertise on various platforms like T.V., internet, print, out of home, etc.
  3. Promote itself as a healthy brand
  4. Product line extension

Above we covered the opportunities in Dhara SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dhara Threats

  1. Strong competition
  2. People reducing the use of oil due to health reasons
  3. Further decline of the brand and the market share

The threats in the SWOT Analysis of Dhara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Dhara SWOT analysis.

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About Dhara

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dhara 

Parent Company

Mother Dairy

Category

Cooking Oil

Sector

Food & Beverages

Tagline/ Slogan

Anokhi shudhta aanokha asar; Dhara Dhara shudhh Dhara

USP

First branded packaged oil in India, trusted for its purity and quality

Dhara STP
Segmentation

People who use oil for cooking

Target Market

Middle and upper middle class households

Positioning

An affordable oil brand known for its quality, freshness and purity

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dhara. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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