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Dhara SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 14, 2023Read time:

Here is a detailed SWOT analysis of Dhara covering strengths, weaknesses, opportunities and threats.

Dhara Strengths

  1. India’s first branded packaged oil
  2. Strong brand name
  3. Strong distribution network
  4. Effective tamper proof tetra packaging
  5. Good quality, pure oil at affordable prices
  6. Strong parent brand of Mother dairy
  7. Procurement of oil seeds from Indian farmers

Above are the strengths in the SWOT Analysis of Dhara. The strengths of Dhara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dhara Weaknesses

  1. Lacks in marketing and advertising of the products
  2. Strong competition from various brands
  3. Lower market share as compared to a lot of brands

These were the weaknesses in the Dhara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dhara Opportunities

  1. Innovation in marketing of the product
  2. Advertise on various platforms like T.V., internet, print, out of home, etc.
  3. Promote itself as a healthy brand
  4. Product line extension

Above we covered the opportunities in Dhara SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dhara Threats

  1. Strong competition
  2. People reducing the use of oil due to health reasons
  3. Further decline of the brand and the market share

The threats in the SWOT Analysis of Dhara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dhara SWOT analysis.

Read Similar SWOT analysis

About Dhara

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Mother Dairy


Cooking Oil


Food & Beverages

Tagline/ Slogan

Anokhi shudhta aanokha asar; Dhara Dhara shudhh Dhara


First branded packaged oil in India, trusted for its purity and quality

Dhara STP

People who use oil for cooking

Target Market

Middle and upper middle class households


An affordable oil brand known for its quality, freshness and purity


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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