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Confetteria Raffaello SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 12, 2024Read time:

Here is a detailed SWOT analysis of Confetteria Raffaello covering strengths, weaknesses, opportunities and threats.

Confetteria Raffaello Strengths

  1. A popular brand and high product quality
  2. Parent brand of Ferrero
  3. Perceived as a premium quality product
  4. Customer loyalty
  5. A niche product, i.e. a coconut sweet
  6. Attractive packaging
  7. Ideal product for gifting

Above are the strengths in the SWOT Analysis of Confetteria Raffaello. The strengths of Confetteria Raffaello looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Confetteria Raffaello Weaknesses

  1. Being a premium product, they are expensive
  2. Not easily available everywhere
  3. Limited advertising as compared to top of the mind chocolate brands

These were the weaknesses in the Confetteria Raffaello SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Confetteria Raffaello Opportunities

  1. Advertise on different platforms
  2. Reach out in the developing markets
  3. Rise in purchasing power of people in developing countries

Above we covered the opportunities in Confetteria Raffaello SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Confetteria Raffaello Threats

  1. Fear of imitation
  2. Rise in cost of raw materials
  3. Eurozone crisis and global economic instability

The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Confetteria Raffaello SWOT analysis.

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About Confetteria Raffaello

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Confetteria Raffaello Overview
Parent Company





Food & Beverages

Tagline/ Slogan

OhneSchokolade (Absolutely…Without Chocolate)


A premium coconut almond sweet

Confetteria Raffaello STP

People looking for a premium sweet for eating or gifting

Target Market

All age group, especially children and youth


An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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