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  3. Bounty SWOT Analysis

Bounty SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: June 10, 2023Reading time:

Here is a detailed SWOT analysis of Bounty covering strengths, weaknesses, opportunities and threats.

Bounty Strengths

  1. Excellent brand name and brand presence
  2. High brand loyalty
  3. Great taste and packaging
  4. Highly regarded as a global chocolate brand
  5. Only major chocolate brand offering coconut based flavour

Above are the strengths in the SWOT Analysis of Bounty. The strengths of Bounty looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bounty Weaknesses

  1. Slightly higher priced as compared to other branded chocolates
  2. Limited brand presence in emerging markets

These were the weaknesses in the Bounty SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bounty Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages

Above we covered the opportunities in Bounty SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bounty Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Bounty are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bounty SWOT analysis.

About Bounty

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bounty Overview
Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Paradise Dram

USP

Coconut chocolate which is a global brand

Bounty STP
Segmentation

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people

Positioning

Best coconut filled chocolate


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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