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Cadbury's 5 Star SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 16, 2024Read time:

Here is a detailed SWOT analysis of Cadbury's 5 Star covering strengths, weaknesses, opportunities and threats.

Cadbury's 5 Star Strengths

  1. Big brand name Cadburys
  2. Good advertising(Ramesh and Suresh)
  3. Excellent reach and distribution
  4. Distinct Taste

Above are the strengths in the SWOT Analysis of Cadbury's 5 Star. The strengths of Cadbury's 5 Star looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury's 5 Star Weaknesses

  1. Food products have a limited shelf life
  2. Not too many flavor Options

These were the weaknesses in the Cadbury's 5 Star SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury's 5 Star Opportunities

  1. Untapped rural markets
  2. Better product packaging and preservation
  3. Leverage Cadburys successful brand

Above we covered the opportunities in Cadbury's 5 Star SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury's 5 Star Threats

  1. Other branded and local chocolate manufacturers
  2. Sweets as substitutes
  3. Imported Chocolates likes Mars and local threats as BarOne

The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury's 5 Star SWOT analysis.

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About Cadbury's 5 Star

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury's 5 Star Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye


Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


A chocolate which takes you to a different world of dreams

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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