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T.G.I. Fridays SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 04, 2023Read time:

Here is a detailed SWOT analysis of T.G.I. Fridays covering strengths, weaknesses, opportunities and threats.

T.G.I. Fridays Strengths

  1.  T.G.I. Fridays is a popular brand name and brand popularity
  2. Separate menus for lunch, dinner, fast food and beverages
  3. TGIF has nearly 1000 locations worldwide
  4. CSR activities in the field of hunger, education, etc.
  5. Customer engagement program like ‘Give me more stripes’
  6. T.G.I. Fridays is perceived as a fun place with good food, good drinks and good music
  7. Successful marketing strategies like ’World Bartender Championship’

Above are the strengths in the SWOT Analysis of T.G.I. Fridays. The strengths of T.G.I. Fridays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

T.G.I. Fridays Weaknesses

  1. Limited T.G.I. Fridays advertising compared to competitors
  2. Lack of menu items for the health conscious people

These were the weaknesses in the T.G.I. Fridays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

T.G.I. Fridays Opportunities

  1. Agressive advertising can be adopted by TGIF
  2. Expansion in the untapped markets
  3. Increase in purchasing power of people in developing countries, leading to improvement of their lifestyle

Above we covered the opportunities in T.G.I. Fridays SWOT Analysis. The opportunities for any brand can include prospects of future growth.

T.G.I. Fridays Threats

  1. Fluctuations in the price of raw materials
  2. Global economic instability can affect the business of T.G.I. Fridays
  3. Health consciousness amongst people

The threats in the SWOT Analysis of T.G.I. Fridays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the T.G.I. Fridays SWOT analysis.

About T.G.I. Fridays

The table below gives the brand overview along with its target market, segmentation, positioning & USP

T.G.I. Fridays Overview
Parent Company

T.G.I. Friday's


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

In here it’s always Friday


A casual dining restaurant serving good quality American food and beverages

T.G.I. Fridays STP

People looking for a casual dining restaurant to hang out with friends

Target Market

Middle and upper class people from urban areas


A casual dining restaurant serving tasty food & beverages, where people can enjoy every day as they would on weekends

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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