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Papa Murphy’s SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 21, 2023Read time:

Here is a detailed SWOT analysis of Papa Murphy’s covering strengths, weaknesses, opportunities and threats.

Papa Murphy’s Strengths

  1. Freshly prepared pizzas
  2. More than 1300 outlets in USA and Canada
  3. Won multiple awards and made it to multiple magazine covers
  4. Ranked among the top on Forbes list of top restaurant chains to buy
  5. Low costs due to bake-in-house concept
  6. First of its kind – Allows customisation

Above are the strengths in the SWOT Analysis of Papa Murphy’s. The strengths of Papa Murphy’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Papa Murphy’s Weaknesses

  1. No delivery system and strong competition means limited market share
  2. Pizzas can only be consumed at home

These were the weaknesses in the Papa Murphy’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Papa Murphy’s Opportunities

  1. International expansion can boost the business significantly
  2. Offer ready to eat baked pizzas
  3. Expand market through targeting young adults and not just families

Above we covered the opportunities in Papa Murphy’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Papa Murphy’s Threats

  1. Prices of fresh ingredients fluctuate
  2. New competition may arise with more options
  3. Frozen Pizzas available in grocery stores

The threats in the SWOT Analysis of Papa Murphy’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Papa Murphy’s SWOT analysis.

About Papa Murphy’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Papa Murphy’s Overview
Parent Company

Papa Murphy’s




Food & Beverages

Tagline/ Slogan

Take n Bake Pizza; Hand Made. Home Baked.


Choose your ingredients

Papa Murphy’s STP


Target Market

Young Families with young children


Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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