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California Pizza Kitchen SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 12, 2024Read time:

Here is a detailed SWOT analysis of California Pizza Kitchen covering strengths, weaknesses, opportunities and threats.

California Pizza Kitchen Strengths

  1. Innovative & non-traditional pizzas. For ex – The original BBQ chicken pizza was introduced by CPK 
  2. Competitive prices. It doesn’t have to offer discounts to increase sales even during recession 
  3. Recent tie up with Kraft foods to distribute a line of frozen pizzas 
  4. Variety of ways in which its distributed & marketed. Strong distribution networks including franchisee concepts designed for airports , universities , stadiums , supermarkets & even catering
  5. Healthy balance sheet, high margin revenue. Reduction in long term debt
  6. High brand resonance, high in consumer & community engagement activities. It has official partnerships with different NGOs
  7. High in quality. It has partnered with gluten free food service certification program
  8. Close to 15,000 employees in over 15 countries

Above are the strengths in the SWOT Analysis of California Pizza Kitchen. The strengths of California Pizza Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

California Pizza Kitchen Weaknesses

  1. Lack of geographical diversification. Most of the company operated stores are located within California 
  2. Bad acquisitions in past

These were the weaknesses in the California Pizza Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

California Pizza Kitchen Opportunities

  1. Increase number of franchises for good margins & returns 
  2. Increase number of outlets in other geographies 
  3. Marketmore varieties of premium frozen pizzas
  4. Can leverage its tie up with Kraft & promote other products too
  5. More formats of restaurants ex – quick service restaurants in college & other potential markets , catering

Above we covered the opportunities in California Pizza Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

California Pizza Kitchen Threats

  1. Profits greatly depend on Krafts relations with CPK 
  2. Increase in number of competitors with similar value proposition
  3. Increase in food regulation standards
  4. Seasonality. To drive restaurant sales one has to continuously innovate & offer new exciting products

The threats in the SWOT Analysis of California Pizza Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the California Pizza Kitchen SWOT analysis.

Read Similar SWOT analysis

About California Pizza Kitchen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

California Pizza Kitchen Overview
Parent Company

Golden Gate Capital




Food & Beverages

Tagline/ Slogan

it all begins with imagination and ends with unforgettable flavours’


Innovative & non-traditional hand tossed pizzas

California Pizza Kitchen STP

People who love pizzas & casual dining out

Target Market

Family , kids , youth , elders


Polished casual dining restaurant with specialization in California style  pizza

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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