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Seattle’s Best Coffee SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 26, 2024Read time:

Here is a detailed SWOT analysis of Seattle’s Best Coffee covering strengths, weaknesses, opportunities and threats.

Seattle’s Best Coffee Strengths

  1. Associated with Starbucks’ brand adds a lot of value
  2. Present in many states of USA
  3. Excellent financial situation since takeover
  4. Mostly coffee lovers among working class people
  5. Distribution partnership with Borders’ book store
  6. Burger King serves Seattle’s best coffee

Above are the strengths in the SWOT Analysis of Seattle’s Best Coffee. The strengths of Seattle’s Best Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Seattle’s Best Coffee Weaknesses

  1. Cannibalization with Starbucks can affect brand presence
  2. Uneven profitability across regions

These were the weaknesses in the Seattle’s Best Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Seattle’s Best Coffee Opportunities

  1. Expansion into other states of USA and worldwide
  2. More branding and advertising activities to increase presence
  3. Social media activities and organizing events for youngsters can boost brand image

Above we covered the opportunities in Seattle’s Best Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Seattle’s Best Coffee Threats

  1. Intense competition
  2. Commodity pressures
  3. Coffee loyalists are tough to be swayed from competitor brands

The threats in the SWOT Analysis of Seattle’s Best Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Seattle’s Best Coffee SWOT analysis.

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About Seattle’s Best Coffee

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Seattle’s Best Coffee Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Have it your way. If your way is fast.


Best coffee at affordable price

Seattle’s Best Coffee STP


Target Market

Working Class


A very enjoyable coffee experience for all the coffee lovers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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