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Hatsun Agro SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 20, 2023Read time:

Here is a detailed SWOT analysis of Hatsun Agro covering strengths, weaknesses, opportunities and threats.

Hatsun Agro Strengths

  1. Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avant-garde technologies
  2. Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control
  3. Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets
  4. Hatsun's procures fresh milk directly from the farmers.To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages.Everyday 3 lakh plus farmers pour their milk at these HMBs

Above are the strengths in the SWOT Analysis of Hatsun Agro. The strengths of Hatsun Agro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hatsun Agro Weaknesses

  1. Declining per capita availability of food grains
  2. Rising animal feed costs
  3. Price sensitive market and intense competition means limited market share

These were the weaknesses in the Hatsun Agro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hatsun Agro Opportunities

  1. Demand for milk is likely to rise continuously and there is substantial growth potential
  2. Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products
  3. Consumers, these days prefer traditional beverages like butter milk, lassi, etc. as compared to carbonated beverages

Above we covered the opportunities in Hatsun Agro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hatsun Agro Threats

  1. Gloomy global economic environment
  2. A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics
  3. The increase in prices of petroleum products and the increasing cost of power

The threats in the SWOT Analysis of Hatsun Agro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hatsun Agro SWOT analysis.

About Hatsun Agro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hatsun Agro Overview
Parent Company

Hatsun Agro Product Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Nothing added. Nothing removed


Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a strong bond with the farmer

Hatsun Agro STP

Food and beverages segment

Target Market



Show a genuine care for the consumers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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