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Britannia SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Britannia covering strengths, weaknesses, opportunities and threats.

Britannia Strengths

  1. Britannia has been around 120 years in the industry
  2. Britannia is one of India’s most trusted brand with strong brand recall
  3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
  4. Strong distribution network ensuring proper availability of the products even in the remotest of areas
  5. Britannia has a major share in biscuits industry
  6. Marketing and advertising efficiency
  7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.
  8. Strong presence in rural markets
  9. Products for all food and snacks segments is a big boon for Britannia

Above are the strengths in the SWOT Analysis of Britannia. The strengths of Britannia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Britannia Weaknesses

  1. Lower market share for Britannia in dairy segment
  2. Heavy expenditure on advertising and marketing
  3. Similar products produced by many companies means high brand switching

These were the weaknesses in the Britannia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Britannia Opportunities

  1. Increase in purchasing power of people in India
  2. Increase its share in the dairy industry
  3. Product line extension can benefit Britannia as the company has loyal customers
  4. Expansion in other countries

Above we covered the opportunities in Britannia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Britannia Threats

  1. Lower price offering competitors can affect Britannia's market share
  2. Local dairies and bakeries can cause business losses
  3. Inflation can cause fall in sales and revenue
  4. Rise in cost of raw materials

The threats in the SWOT Analysis of Britannia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Britannia SWOT analysis.

About Britannia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Britannia Overview
Parent Company

Britannia Industries


Food Products


Food & Beverages

Tagline/ Slogan

Zindagi mein life


India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia STP

People who need and consume bakery and dairy products

Target Market

Middle and upper middle class families, especially kids


India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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