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Lays SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Lays covering strengths, weaknesses, opportunities and threats.

Lays Strengths

  1. Lays is one of the world's leading potato chips brand globally
  2. Lays brand has an excellent branding and advertising all across the world
  3. Owing to excellent distribution and availability with the PepsiCo parent brand, the brand has grown significantly
  4. The brand has a group of loyal customers
  5. Frito-Lay has an annual revenue of more than $15 billion globally
  6. Lays chips is sold in 100 different countries like USA, UK, Canada, India, Russia, China, France, Germany & many more
  7. The Lays brand is trademarked in more than 200 countries
  8. In a single year in USA, more than 300 million bags of chips are sold
  9. The brand uses brand ambassadors like movie celebrities to promote their product

Above are the strengths in the SWOT Analysis of Lays. The strengths of Lays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lays Weaknesses

  1. Despite being a market leader, it has tough competition from other brands as well as local players
  2. Health conscious people avoid high fat and cholesterol in potato wafers

These were the weaknesses in the Lays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lays Opportunities

  1. Lays can leverage successful brand of Pepsi
  2. Continuing strong advertising, promotion and sponsorships can help the brand grow
  3. Acquisition of competition can be one of the ways to strengthen the brand further
  4. The brand can innovate with multiple local flavors based on the demand

Above we covered the opportunities in Lays SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lays Threats

  1. Threat from local substitute snacks can affect the business of Lays
  2. Boycott by health conscious people can lead to reduction of business
  3. Being a global brand, its business & margins are affected by economic policies, fluctuations etc.

The threats in the SWOT Analysis of Lays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lays SWOT analysis.

About Lays

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lays Overview
Parent Company





Food & Beverages

Tagline/ Slogan

No one can eat just one


Tasty waters for the youth with huge number of flavors

Lays STP

People who want to have between meal snacks

Target Market

Youth of Lower, middle income


People who are successful yet are down to earth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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