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Pringles SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Pringles covering strengths, weaknesses, opportunities and threats.

Pringles Strengths

  1. Pringles is one of the world's leading potato chips brand
  2. Pringles is a snack product under Kellogg's, which gives the brand a strong foundation
  3. The brand is available in more than 140 countries worldwide through a vast distribution network
  4. Pringles has more than 30 varieties and flavors of chips to offer
  5. In many regions, the brand also offers local flavors based on consumer demand
  6. The brand has a good recall due to ads on TV, print media, digital marketing, social media engagement etc.
  7. Pringles chips are available on almost all retail stores and ecommerce platforms

Above are the strengths in the SWOT Analysis of Pringles. The strengths of Pringles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pringles Weaknesses

  1. Perception of allegedly being unhealthy food on account of negative press and lawsuits
  2. Limited target market growth owing to competition from brands as well as local players

These were the weaknesses in the Pringles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pringles Opportunities

  1. Pringles can capitalize on its international perception and market it aggressively in emerging markets
  2. More advertising in untapped markets to increase sale
  3. The brand can continue to innovative flavors especially region specific to tap a local market and geography

Above we covered the opportunities in Pringles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pringles Threats

  1. Increasing business by competitors can reduce the margins for Pringles
  2. Being a global brand, the company is vulnerable to global economic policies, fluctuating currency value etc.
  3. Changing preferences of people towards snacks can lead to loss of business

The threats in the SWOT Analysis of Pringles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pringles SWOT analysis.

About Pringles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pringles Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Once you pop, the fun don't stop


More than 30 flavors of crisp potato wafers packaged in boxes

Pringles STP

Snack food segment

Target Market

Youth population with taste for international flavors


Pringles offers a wide variety of crisp chips with different flavors

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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