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Cheetos SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 04, 2023Read time:

Here is a detailed SWOT analysis of Cheetos covering strengths, weaknesses, opportunities and threats.

Cheetos Strengths

  1. Strong brand backing by Pepsi Co
  2. Increased flavors to suit and satisfy different customer preferences
  3. Excellent distribution and availability across stores
  4. Good branding and visibility due to marketing through TVCs and print ads
  5. High quality product and attractive long-lasting packaging

Above are the strengths in the SWOT Analysis of Cheetos. The strengths of Cheetos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cheetos Weaknesses

  1. Perception of being unhealthy snack
  2. Lots of options for customers hence limited market share and high brand switching

These were the weaknesses in the Cheetos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cheetos Opportunities

  1. Expansion into rural areas and emerging markets
  2. More variants for the customers to choose from
  3. Hosting events and brand building exercises to connect with the youth

Above we covered the opportunities in Cheetos SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cheetos Threats

  1. Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity
  2. Changing snack preferences of people
  3. Aggressive marketing by competitors

The threats in the SWOT Analysis of Cheetos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cheetos SWOT analysis.

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About Cheetos

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cheetos Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy


Cheesy unique taste

Cheetos STP

Food Snack segment

Target Market

Urban youth in the middle and upper middle class


Cheese based puffed snack

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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