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Noodles & Company SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 20, 2023Read time:

Here is a detailed SWOT analysis of Noodles & Company covering strengths, weaknesses, opportunities and threats.

Noodles & Company Strengths

  1. High Brand Recognition Named Top Ten “Best Loved” Brands NBCNews
  2. Strong Marketing Strategy - mainly outdoor ads like billboardslong with radio, digital media and news sites.
  3. Uniquely positioned  noodles brand within rapidly growing Fast-Casual segment
  4. High Emphasis  on global cuisine – recipes imported from several countries
  5. Strong Presence - The company has 300+ locations across USA
  6. 00+ people are employed with the brand

Above are the strengths in the SWOT Analysis of Noodles & Company. The strengths of Noodles & Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Noodles & Company Weaknesses

  1. Fewer locations than competitors
  2. Conformity among franchises has proven to be somewhat of a glitch for the company

These were the weaknesses in the Noodles & Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Noodles & Company Opportunities

  1. Expand into markets on East & West Coasts supported by strong numbers of revenue growth
  2. Growth in the fast casual industry as a dining concept
  3. Increase Loyalty program incentives and customer engagement activities
  4. More marketing and branding activities to boost brand image

Above we covered the opportunities in Noodles & Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Noodles & Company Threats

  1. Competition from a highly crowded market space with sandwiches pizzas and burritos
  2. Threat due to economic conditions – price instability
  3. Intense competition and higher costs of operations

The threats in the SWOT Analysis of Noodles & Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Noodles & Company SWOT analysis.

About Noodles & Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Noodles & Company Overview
Parent Company

Noodles & Company's




Food & Beverages

Tagline/ Slogan

Your World Kitchen


Offers international and American noodle dishes

Noodles & Company STP

Food and Beverages restaurants

Target Market

Young , Urban , Working adults & students – looking for quick service, value for money food


“Fast casual” along with being  healthy and offering great value for money

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Noodles & Company. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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