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Yeo Hiap Seng Limited SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 07, 2023Read time:

Here is a detailed SWOT analysis of Yeo Hiap Seng Limited covering strengths, weaknesses, opportunities and threats.

Yeo Hiap Seng Limited Strengths

  1. Known for its product innovations
  2. Well diversified food and beverage product portfolio
  3. All its health beverages are endorsed by the Health Promotion Board
  4. Brand’s long heritage and leadership position in Asian drinks market
  5. It also has a tie-up with beverage giant Pepsi in Asia

Above are the strengths in the SWOT Analysis of Yeo Hiap Seng Limited. The strengths of Yeo Hiap Seng Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yeo Hiap Seng Limited Weaknesses

  1. The food division is yet to mark its presence in emerging markets like India, China etc.
  2. Competition to its home grown beverages from the other brands the company distributes means limited market share

These were the weaknesses in the Yeo Hiap Seng Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yeo Hiap Seng Limited Opportunities

  1. Create brand awareness in countries other than Singapore
  2. Expansion into infant foods and related businesses
  3. Expansion into conventional flavours to cater to non-Asian customers

Above we covered the opportunities in Yeo Hiap Seng Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yeo Hiap Seng Limited Threats

  1. Intense competition from the existing players in the beverage industry in emerging markets
  2. Emergence of healthy low calorie beverages as potential substitutes
  3. Growing unpopularity of canned foods

The threats in the SWOT Analysis of Yeo Hiap Seng Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yeo Hiap Seng Limited SWOT analysis.

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About Yeo Hiap Seng Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yeo Hiap Seng Limited Overview
Parent Company

Far East Organization




Food & Beverages

Tagline/ Slogan

The winning formula


The rich heritage and history of the company

Yeo Hiap Seng Limited STP

Anyone who consumes processed ‘convenience style’ food and beverages

Target Group

Families, especially mothers and young kids


Convenient food and beverages at competitive prices


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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