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Arun Icecream SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 22, 2024Read time:

Here is a detailed SWOT analysis of Arun Icecream covering strengths, weaknesses, opportunities and threats.

Arun Icecream Strengths

  1. Unparalleled service to customers through exclusive franchise parlors
  2. More than 70 mouth-watering ice cream flavors and combinations
  3. The first Indian ice cream brand to be certified ISO 9000
  4. Attracting more children by offering toys along with ice creams
  5. High quality products with good attractive packaging and distribution

Above are the strengths in the SWOT Analysis of Arun Icecream. The strengths of Arun Icecream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arun Icecream Weaknesses

  1. Stronger competition stifling its growth
  2. Brand visibility lower than other major players

These were the weaknesses in the Arun Icecream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arun Icecream Opportunities

  1. Explore the premium segment and come up with varieties, which cater to the adult population
  2. Increase the distribution network to other parts of the country

Above we covered the opportunities in Arun Icecream SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arun Icecream Threats

  1. Other competitors also offering products at similar quality and price
  2. Most people are not really brand conscious, so loyalty might be an issue

The threats in the SWOT Analysis of Arun Icecream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arun Icecream SWOT analysis.

About Arun Icecream

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arun Icecream Overview
Parent Company

Hatsun Agro Products Ltd


Food processing


Food & Beverages

Tagline/ Slogan

Life’s Happy moments


Exclusive franchise parlors in India

Arun Icecream STP

Icecream for Quality conscious kids and adults

Target Market

Kids and youth


Exceptional service through exclusive franchise parlors

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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