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Twinings SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 30, 2024Read time:

Here is a detailed SWOT analysis of Twinings covering strengths, weaknesses, opportunities and threats.

Twinings Strengths

  1. Oldest use company logo, give it’s a rich heritage brand status 
  2. Founding member of Ethical Tea Partnership 
  3. Rich image heritage 
  4. Offers wide variety of tea products
  5. Immense contribution towards social responsibility has enhanced its brand image

Above are the strengths in the SWOT Analysis of Twinings. The strengths of Twinings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Twinings Weaknesses

  1. Despite strong brand, awareness is not as much some other prominent brands
  2. Intense competition means limited market share

These were the weaknesses in the Twinings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Twinings Opportunities

  1. To live up to its ethical business structure
  2. Strategic tie-ups to promote the sale of Tea
  3. To increase market share

Above we covered the opportunities in Twinings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Twinings Threats

  1. Declining rate of Tea consumers
  2. Changing preferences can reduce share
  3. Price wars can be a concern

The threats in the SWOT Analysis of Twinings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Twinings SWOT analysis.

About Twinings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Twinings Overview
Parent Company

Associated British Foods


Tea manufacturer


Food & Beverages

Tagline/ Slogan

Gets you back to you


Over 300 years of expertise in tea

Twinings STP

People , organization and retails chains indulged in consumption and selling of Tea and its products

Target Market

Thousands of tea drinkers worldwide


A versatile and a heritage brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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