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Bee Cheng Hiang SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 18, 2024Read time:

Here is a detailed SWOT analysis of Bee Cheng Hiang covering strengths, weaknesses, opportunities and threats.

Bee Cheng Hiang Strengths

  1. Favorite brand in Singapore for sliced pork.
  2. High Customer Loyalty.
  3. Brand Image built over years with consistent quality and taste.
  4. Even the festive season have started being associated with Bakkwa due to the characteristics imparted to it by this brand.
  5. The company and its core product has since evolved with the times and expanded its offerings to include prawn rolls, crispy pork floss, cuttlefish and mini ez.
  6. Operations in countries such as Malaysia, Hong Kong, Indonesia, Taiwan, South Korea, Philippines and China

Above are the strengths in the SWOT Analysis of Bee Cheng Hiang. The strengths of Bee Cheng Hiang looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bee Cheng Hiang Weaknesses

  1. Offers only Asian foodstuff (mainly Singaporean)
  2. Still a small player compared to other food giants like McDonalds, KFC, etc.
  3. Less variety. Only a few dishes and food items compared to other food chains. (Eg. Minced Pork not served)

These were the weaknesses in the Bee Cheng Hiang SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bee Cheng Hiang Opportunities

  1. Increasing its operations into other countries. Expansion into new markets globally; (Japan, Australia, etc.)
  2. Increasing product offering. Bringing more food items on the menu.
  3. Setting up dine-in restaurants rather than just take away counters.

Above we covered the opportunities in Bee Cheng Hiang SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bee Cheng Hiang Threats

  1. Dependent to a great extent on a single product Bakkwa. Failure of it could fail the whole business.
  2. Maintaining compliance with different government regulations and norms in different countries can lead to change in product quality/taste (non-standardization).

The threats in the SWOT Analysis of Bee Cheng Hiang are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bee Cheng Hiang SWOT analysis.

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About Bee Cheng Hiang

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bee Cheng Hiang Overview
Parent Company

Bee Cheng Hiang Hup Chong Foodstuff Pvt Ltd




Food & Beverages

Tagline/ Slogan

Singapore Favourite Bakkwa


Highest quality of meat hand weaved using a traditional bamboo sieve. No added preservatives. No added MSG. No added artificial flavoring. 100% natural ingredients.

Bee Cheng Hiang STP


Target Market

Youngsters and Family households consuming Asian-style foodstuff.


With unique recipe and state-of-the-art technology combined with over 80 years of experience, Bee Cheng Hiang is Singapore favorite brand.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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