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Hardee’s SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: January 16, 2024Read time:

Here is a detailed SWOT analysis of Hardee’s covering strengths, weaknesses, opportunities and threats.

Hardee’s Strengths

  1. Has good range of healthy alternatives like low carbs , gluten sensitive
  2. Good consumer engagement programs like tattoo free, winning tickets to American music awards
  3. It has  close to 2000 locations across USA
  4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals.
  5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks
  6. Strong backing of parent company

Above are the strengths in the SWOT Analysis of Hardee’s. The strengths of Hardee’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hardee’s Weaknesses

  1. Limited international presence as compared to global brands
  2. Product differentiation is very little in the food business

These were the weaknesses in the Hardee’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hardee’s Opportunities

  1. Opening up new outlets in different geographies by 
  2. having more tie ups with franchisees & opening company owned outlets 
  3. Expansion of product portfolio
  4. Develop better marketing expertise as compared to other brands

Above we covered the opportunities in Hardee’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hardee’s Threats

  1. Growing competition from other international & local brands which means threats of declining market share 
  2. Increasing operating cost (logistics, real estate ) which can decrease the profits

The threats in the SWOT Analysis of Hardee’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hardee’s SWOT analysis.

Read Similar SWOT analysis

About Hardee’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

CKE Restaurants




Food & Beverages

Tagline/ Slogan

Eat like you mean it


Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers

Hardee’s STP

People who have hearty appetite for burgers

Target Market

Medium & high income groups


American fast-food restaurant chain

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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