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Slice SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 08, 2024Read time:

Here is a detailed SWOT analysis of Slice covering strengths, weaknesses, opportunities and threats.

Slice Strengths

  1. Strong brand awareness, recall through memorable advertisements
  2. Intense chemistry between celebrity brand ambassadors and brand positioning
  3. Experiencing very fast growth due to excellent advertising through TVCs
  4. Different pack sizes to cater to varying needs of the consumers
  5. Good distribution and availability
  6. Strong backing by the parent company adds value to the brand

Above are the strengths in the SWOT Analysis of Slice. The strengths of Slice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Slice Weaknesses

  1. Perceived as just a fun drink and not as a health drink
  2. Intense competition means market share is less and high brand switching exists

These were the weaknesses in the Slice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Slice Opportunities

  1. Shift in consumer behavior from carbonated drinks towards NCSD
  2. Strong brand equity can be leveraged to launch more flavors

Above we covered the opportunities in Slice SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Slice Threats

  1. Competitors like Frooti and Maaza have a bigger market share
  2. Substitutes for Mango drinks like Tropicana and Real are growing
  3. Too dependent on just one brand ambassador, a risky situation

The threats in the SWOT Analysis of Slice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Slice SWOT analysis.

About Slice

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Slice Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Pure mango pleasre; Aamsutra; Ab Ras Barsega


Mango for all seasons

Slice STP

Demographic, psychographic

Target Market

Youth in their late teens and twenties


Pure Mango Pleasure

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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