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Dabur Real Juice SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 04, 2024Read time:

Here is a detailed SWOT analysis of Dabur Real Juice covering strengths, weaknesses, opportunities and threats.

Dabur Real Juice Strengths

  1. Strong Dabur brand name
  2. Excellent branding and advertising
  3. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Dabur Real Juice. The strengths of Dabur Real Juice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Real Juice Weaknesses

  1. Slightly higher priced

These were the weaknesses in the Dabur Real Juice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Real Juice Opportunities

  1. Leverage successful brand Dabur
  2. Advertise more
  3. Buy out competition

Above we covered the opportunities in Dabur Real Juice SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Real Juice Threats

  1. Threat from other drinks competitors
  2. Threat from substitutes like fruit juices

The threats in the SWOT Analysis of Dabur Real Juice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur Real Juice SWOT analysis.

About Dabur Real Juice

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Real Juice Overview
Parent Company





Food & Beverages

Tagline/ Slogan

My Real Fruit Power


Fruit flavored health drink

Dabur Real Juice STP

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


A fruit juice made from real fruits

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dabur Real Juice. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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