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Onjus SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 05, 2023Read time:

Here is a detailed SWOT analysis of Onjus covering strengths, weaknesses, opportunities and threats.

Onjus Strengths

  1. Excellent branding
  2. Good distribution and availability in certain market segments

Above are the strengths in the SWOT Analysis of Onjus. The strengths of Onjus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Onjus Weaknesses

  1. Slightly higher priced
  2. Need to expand market
  3. Low product advertising

These were the weaknesses in the Onjus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Onjus Opportunities

  1. Advertise more
  2. Adventure into rural markets

Above we covered the opportunities in Onjus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Onjus Threats

  1. Threat from otherdrinks competitors
  2. Threat from substitutes like fruit juices

The threats in the SWOT Analysis of Onjus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Onjus SWOT analysis.

About Onjus

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Tunip Agro Ltd




Food & Beverages

Tagline/ Slogan

More taste more passion


Fruit flavored health drink

Onjus STP

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Most popular and affordable juice

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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