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Big Babol SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 27, 2023Read time:

Here is a detailed SWOT analysis of Big Babol covering strengths, weaknesses, opportunities and threats.

Big Babol Strengths

  1. One of the major bubble gum brands in India and popular globally
  2. With Perfettis distribution, its available in over 120 countries
  3. Attractive Packaging to attract children
  4. High Quality product which is priced relatively low
  5. Flavors like Decision Gum

Above are the strengths in the SWOT Analysis of Big Babol. The strengths of Big Babol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Big Babol Weaknesses

  1. Is able to target only kids hence limited segment
  2. Market penetration in rural areas is limited

These were the weaknesses in the Big Babol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Big Babol Opportunities

  1. Innovation within the brand
  2. Sugar free products
  3. Tie-ups with hotels, restaurants etc

Above we covered the opportunities in Big Babol SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Big Babol Threats

  1. Competition from other international brands
  2. Competition from domestic and local manufacturers
  3. Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

The threats in the SWOT Analysis of Big Babol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Big Babol SWOT analysis.

About Big Babol

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Big Babol

Parent Company

Perfetti van Melle


Chewing Gum


Food & Beverages

Tagline/ Slogan

Bade Kaam ki Cheez


Soft chewy sweet flavored gum

Big Babol STP

People looking to have mint and gum

Target Market

Children and youth middle and upper class people


Fun filled chewing gum for fun loving children

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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