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Orbit Chewing Gum SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 17, 2023Read time:

Here is a detailed SWOT analysis of Orbit Chewing Gum covering strengths, weaknesses, opportunities and threats.

Orbit Chewing Gum Strengths

  1. Popular brand name
  2. Great taste and packaging
  3. Easily available
  4. Promoted as a healthy gum, can improve your dental hygiene and health

Above are the strengths in the SWOT Analysis of Orbit Chewing Gum. The strengths of Orbit Chewing Gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Orbit Chewing Gum Weaknesses

  1. People believe chewing gum not good for health

These were the weaknesses in the Orbit Chewing Gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Orbit Chewing Gum Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages
  3. More Shelf Space

Above we covered the opportunities in Orbit Chewing Gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Orbit Chewing Gum Threats

  1. Other competing gum brands

The threats in the SWOT Analysis of Orbit Chewing Gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Orbit Chewing Gum SWOT analysis.

About Orbit Chewing Gum

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Orbit Chewing Gum

Parent Company



Chewing Gum


Food & Beverages

Tagline/ Slogan

A good clean feeling no matter what


Global popular chewing brand

Orbit Chewing Gum STP

People looking to have mint and gum

Target Market

Children and youth middle and upper class people


Chewing gum for whitening teeth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Orbit Chewing Gum. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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