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Amul Cheese SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 22, 2023Read time:

Here is a detailed SWOT analysis of Amul Cheese covering strengths, weaknesses, opportunities and threats.

Amul Cheese Strengths

  1. Creative advertising campaigns through print ads and TVCs
  2. High brand presence and availability through retail and local stores
  3. High visibility of the product with BTL marketing
  4. Excellent product quality and trusted name

Above are the strengths in the SWOT Analysis of Amul Cheese. The strengths of Amul Cheese looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Cheese Weaknesses

  1. Limited international and rural presence
  2. Lot of competitors in the segment means limited market share

These were the weaknesses in the Amul Cheese SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Cheese Opportunities

  1. Smaller packages for instant consumption
  2. No frills packaging for rural customers at lower cost
  3. Newer tastes/varieties
  4. Tieup with restaurants/food chains/pizza parlors

Above we covered the opportunities in Amul Cheese SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Cheese Threats

  1. Growing market share of other players
  2. Entry of other international or local players
  3. Decline in consumption by health conscious people

The threats in the SWOT Analysis of Amul Cheese are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Cheese SWOT analysis.

About Amul Cheese

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Cheese

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Cheese STP

Quality conscious children and adults

Target Market

Kids and youth


Taste of India by giving them quality products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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