1. SWOT Analysis
  2. Food & Beverages
  3. Center Fresh SWOT Analysis

Center Fresh SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 30, 2023Read time:

Here is a detailed SWOT analysis of Center Fresh covering strengths, weaknesses, opportunities and threats.

Center Fresh Strengths

  1. Innovation(Liquid Filling)
  2. Promotional tactics
  3. Packaging
  4. Quality

Above are the strengths in the SWOT Analysis of Center Fresh. The strengths of Center Fresh looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Center Fresh Weaknesses

  1. Chewing gums are considered unhealthy by many people
  2. Price constraint

These were the weaknesses in the Center Fresh SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Center Fresh Opportunities

  1. Innovation within the brand(like more distinct flavors)
  2. Sugar free products

Above we covered the opportunities in Center Fresh SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Center Fresh Threats

  1. Competition from international brand
  2. Competition from domestic players

The threats in the SWOT Analysis of Center Fresh are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Center Fresh SWOT analysis.

About Center Fresh

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Centre Fresh

Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness


Liquid filled chewing gum

Center Fresh STP

People looking to have mint and gum

Target Market

Children and youth middle and upper class people


Its taste keeps your tongue busy(Zabaan pe Lagaam)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Center Fresh. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin