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Bunge Limited SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: January 11, 2024Read time:

Here is a detailed SWOT analysis of Bunge Limited covering strengths, weaknesses, opportunities and threats.

Bunge Limited Strengths

  1. High quality of engineering competence and processing technology
  2. Presence of high brand equity with its strong, well-known brands
  3. Active presence in the developing and the advanced markets
  4. Diversified Geographical Presence
  5. Strong Research and Development Capabilities witha strong workforce of over 30,000
  6. Local in house transportation lines

Above are the strengths in the SWOT Analysis of Bunge Limited. The strengths of Bunge Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bunge Limited Weaknesses

  1. Huge Dependence on Agribusiness means fluctuating operations
  2. The brand has its presence primarily limited to the American market

These were the weaknesses in the Bunge Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bunge Limited Opportunities

  1. Emerging markets and expansion abroad in Asia, Africa & Australia
  2. Rapid economic growth in China and India has boosted edible oil demand
  3. Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets
  4. Strong Growth Prospects in Biofuels Production

Above we covered the opportunities in Bunge Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bunge Limited Threats

  1. Rise in Raw Material Prices affects overall operations
  2. Fluctuating economic scenarios and foreign currencies
  3. Highly Competitive Environment

The threats in the SWOT Analysis of Bunge Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bunge Limited SWOT analysis.

About Bunge Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bunge Limited Overview
Parent Company

Bunge Limited


Food Processing& Grain Trading


Food & Beverages

Tagline/ Slogan

From farm to your table


Decentralized & Integrated Approach

Bunge Limited STP

Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Target Market

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products


To improve the global agribusiness and food chain

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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