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Hormel Foods SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 01, 2023Read time:

Here is a detailed SWOT analysis of Hormel Foods covering strengths, weaknesses, opportunities and threats.

Hormel Foods Strengths

  1. Developing new products for consumers starts by understanding individual needs
  2. Since 1891, Hormel Foods has produced products that consumers have come to know and love,with iconic brands like Hormel, Jennie-O Turkey Store and SPAM it has built consumer loyalty around the world
  3. Balanced business model including its diverse product portfolio
  4. Hormel Foods is among an elite group of Dividend Aristocrats, which are S&P 500 companies that have increased their dividend rate for decades
  5. The company has a strong workforce of nearly 19,000 people

Above are the strengths in the SWOT Analysis of Hormel Foods. The strengths of Hormel Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hormel Foods Weaknesses

  1. Limited market share and global presence as compared to global leaders
  2. Input costs for corn and soybean meal are volatile
  3. Fluctuatingfreight and marketing expenses

These were the weaknesses in the Hormel Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hormel Foods Opportunities

  1. Building business through internal expansion and/or strategic acquisitions
  2. Obtaining improved profits through international joint ventures
  3. Overseas markets

Above we covered the opportunities in Hormel Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hormel Foods Threats

  1. Nutrition & health related concerns
  2. Food contamination caused by disease producing organism or pathogens
  3. Increase in the cost of animal feed
  4. Federal, state, and local food processing controls

The threats in the SWOT Analysis of Hormel Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hormel Foods SWOT analysis.

About Hormel Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hormel Foods Overview
Parent Company

Hormel Foods Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Life Better Served


Trusted brands that have been built over time by consistently providing high-quality products

Hormel Foods STP

Five business segments — Grocery Products, Refrigerated Foods, Jennie-O Turkey Store, Specialty Foods and All Other (International)

Target Market

Retail grocers, Broad line food service distributors , National fast food outlets, Full service restaurant chains


Creating innovative products to meet consumer needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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