1. SWOT Analysis
  2. Food & Beverages
  3. Happydent SWOT Analysis

Happydent SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 28, 2023Read time:

Here is a detailed SWOT analysis of Happydent covering strengths, weaknesses, opportunities and threats.

Happydent Strengths

  1. Convenient solution to tooth whiteness
  2. Glistering smile as evident from its ad campaigns
  3. Innovative advertisements and marketing strategies
  4. Good distribution and availability of the product
  5. Strong brand name of the parent company adds value

Above are the strengths in the SWOT Analysis of Happydent. The strengths of Happydent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Happydent Weaknesses

  1. People consider the product to be carcinogenic
  2. Limited market share owing to many brands and high brand switching

These were the weaknesses in the Happydent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Happydent Opportunities

  1. Non traditional marketing and promotions
  2. Start a toothpaste line and launch this as a complementary product in India

Above we covered the opportunities in Happydent SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Happydent Threats

  1. Faces stiff competition from Orbit White
  2. There is a sentiment that toothpastes are better tooth whiteners

The threats in the SWOT Analysis of Happydent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Happydent SWOT analysis.

Read Similar SWOT analysis

About Happydent

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Happydent Overview
Parent Company

Perfetti Van Melle




Food & Beverages

Tagline/ Slogan

Daano tale diya jale, Muskura le jagmaga le


Provides tooth whiteness that is too white

Happydent STP

Chewing gum for healthy teeth

Target Market

People who want a quick fix to the whiteness of your teeth


As a quick fix to one’s teeth whiteness

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Happydent. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin