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Maaza SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 18, 2023Read time:

Here is a detailed SWOT analysis of Maaza covering strengths, weaknesses, opportunities and threats.

Maaza Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. Long trust and love from the target group

Above are the strengths in the SWOT Analysis of Maaza. The strengths of Maaza looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maaza Weaknesses

  1. People prefer fruit juices over Maaza

These were the weaknesses in the Maaza SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maaza Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Maaza SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maaza Threats

  1. Threat from other drinks competitors
  2. Threat from substitutes like fruit juices

The threats in the SWOT Analysis of Maaza are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maaza SWOT analysis.

Read Similar SWOT analysis

About Maaza

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maaza Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao


Mango flavored soft drink

Maaza STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


It is the mango lover's first choice

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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