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Kerry Group SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 19, 2024Read time:

Here is a detailed SWOT analysis of Kerry Group covering strengths, weaknesses, opportunities and threats.

Kerry Group Strengths

  1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries
  2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications
  3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland
  4. Close working relationships with retail customers to develop mutually successful, private label business
  5. One of the leading consumer brands in Ireland and Europe

Above are the strengths in the SWOT Analysis of Kerry Group. The strengths of Kerry Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kerry Group Weaknesses

  1. Input cost volatility due to raw material pricing being impacted by adverse crop production conditions
  2. Limited market share and Pressure from competitive markets
  3. Ingredients and Flavours market is highly fragmented

These were the weaknesses in the Kerry Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kerry Group Opportunities

  1. Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products
  2. Growing Ingredients and Flavours market
  3. Tapping global capability via emerging markets & global customers

Above we covered the opportunities in Kerry Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Kerry Group

Kerry Group Threats

  1. Food industry supply and demand issues
  2. Commodity cost inflationary momentum
  3. Impact of foreign exchange fluctuations

The threats in the SWOT Analysis of Kerry Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kerry Group SWOT analysis.

Read Similar SWOT analysis

About Kerry Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kerry Group Overview
Parent Company

Kerry Group, Plc.


Food Processing


Food & Beverages

Tagline/ Slogan

Brands that deliver


Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets.

Kerry Group STP

Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies

Target Market

Agribusiness: Food sector, Animal feed sector, Drinks sector

Consumer Foods & Dairies Consumers of branded & private labeled  food products


Committed to evolving food and developing brands that deliver, time and time again

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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