Parle Hide & Seek SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Parle Hide & Seek covering strengths, weaknesses, opportunities and threats.

Parle Hide & Seek Strengths

  1. Low cost
  2. Good advertising and visibility
  3. Good product quality and packaging
  4. Three Different flavors
  5. Celebrity brand ambassadors
  6. Hide n Seek Milano, premium option and Bourbon

Above are the strengths in the SWOT Analysis of Parle Hide & Seek. The strengths of Parle Hide & Seek looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parle Hide & Seek Weaknesses

  1. Limited target audience i.e. people who prefer chocolate
  2. No Sugar Free version

These were the weaknesses in the Parle Hide & Seek SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parle Hide & Seek Opportunities

  1. Tie-up with corporate/hotel chains
  2. Sugar Free Version

Above we covered the opportunities in Parle Hide & Seek SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parle Hide & Seek Threats

  1. Severe threat from wafer and salted snacks segment
  2. Similar biscuit categories
  3. Chocolates

The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parle Hide & Seek SWOT analysis.

Continue reading more about the brand/company.

About Parle Hide & Seek

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hide & Seek

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye

USP

Chocolate Chip Biscuits

Parle Hide & Seek STP
Segmentation

Quality conscious children and adults

Target Market

All age groups middle and upper class people

Positioning

World’s best molded chocolate chip cookies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parle Hide & Seek. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin