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Parle Hide & Seek SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 15, 2024Read time:

Here is a detailed SWOT analysis of Parle Hide & Seek covering strengths, weaknesses, opportunities and threats.

Parle Hide & Seek Strengths

  1. Low cost
  2. Good advertising and visibility
  3. Good product quality and packaging
  4. Three Different flavors
  5. Celebrity brand ambassadors
  6. Hide n Seek Milano, premium option and Bourbon

Above are the strengths in the SWOT Analysis of Parle Hide & Seek. The strengths of Parle Hide & Seek looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parle Hide & Seek Weaknesses

  1. Limited target audience i.e. people who prefer chocolate
  2. No Sugar Free version

These were the weaknesses in the Parle Hide & Seek SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parle Hide & Seek Opportunities

  1. Tie-up with corporate/hotel chains
  2. Sugar Free Version

Above we covered the opportunities in Parle Hide & Seek SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parle Hide & Seek Threats

  1. Severe threat from wafer and salted snacks segment
  2. Similar biscuit categories
  3. Chocolates

The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parle Hide & Seek SWOT analysis.

About Parle Hide & Seek

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hide & Seek

Parent Company





Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye


Chocolate Chip Biscuits

Parle Hide & Seek STP

Quality conscious children and adults

Target Market

All age groups middle and upper class people


World’s best molded chocolate chip cookies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parle Hide & Seek. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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