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Tip Top Bakeries SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: March 05, 2023Reading time:

Here is a detailed SWOT analysis of Tip Top Bakeries covering strengths, weaknesses, opportunities and threats.

Tip Top Bakeries Strengths

  1. Loyalty among customers since the brand has been around since a long time
  2. Extremely strong distribution network
  3. Impressive marketing and advertising campaigns
  4. Many of its breads are endorsed by the National Heart Foundation of Australia
  5. The company has over 10000 employees
  6. They make over a million products every day

Above are the strengths in the SWOT Analysis of Tip Top Bakeries. The strengths of Tip Top Bakeries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tip Top Bakeries Weaknesses

  1. Weak presence outside of Australia and New Zealand
  2. Lack of healthier variants in its product portfolio like brown bread etc.
  3. Lack of competitive pricing in its muffins and scone range
  4. Lack of product variety

These were the weaknesses in the Tip Top Bakeries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tip Top Bakeries Opportunities

  1. Expansion into service industry by setting up specialised cafés and bakeries
  2. To expand its product portfolio into wholemeal and brown bread offerings
  3. Geographical expansion

Above we covered the opportunities in Tip Top Bakeries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tip Top Bakeries Threats

  1. Emergence of speciality bakeries
  2. Variation in commodity prices is squeezing profit margins
  3. Reduction in consumption due to fad diets like Atkins’ diet etc.

The threats in the SWOT Analysis of Tip Top Bakeries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tip Top Bakeries SWOT analysis.

About Tip Top Bakeries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tip Top Bakeries Overview
Parent Company

Associated British Foods




Food & Beverages

Tagline/ Slogan

Tip Top’s the one, The only one you need


Tip Top is the most recognisable food brand in Australia

Tip Top Bakeries STP

Anyone who consumes bakery products

Target Market

Families, mothers and children


Healthy, yet tasty bakery products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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