1. SWOT Analysis
  2. Food & Beverages
  3. Chocopie SWOT Analysis

Chocopie SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 25, 2023Read time:

Here is a detailed SWOT analysis of Chocopie covering strengths, weaknesses, opportunities and threats.

Chocopie Strengths

  1. A very popular brand among children and parents alike
  2. Reasonable pricing in the market
  3. Good quality product
  4. Good distribution and availability due to parent brand

Above are the strengths in the SWOT Analysis of Chocopie. The strengths of Chocopie looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chocopie Weaknesses

  1. Very less advertisement and promotion
  2. Imported products are eating into market share.

These were the weaknesses in the Chocopie SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chocopie Opportunities

  1. Opportunities in terms of launching a sugar free variant
  2. More advertising and promotion
  3. Untapped rural markets could be explored

Above we covered the opportunities in Chocopie SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chocopie Threats

  1. Threat from other branded chocolate manufacturers
  2. Sweets as substitutes
  3. Health concerns

The threats in the SWOT Analysis of Chocopie are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chocopie SWOT analysis.

About Chocopie

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chocopie Overview
Parent Company

Lotte India Corporation Ltd.




Food & Beverages

Tagline/ Slogan

Together Forever; The love for pie


Innovation-Cream filled biscuits dipped in delicious Choco

Chocopie STP

People looking to have snacks and sweets

Target Market

People from urban and semi-urban middle class


Cream filled biscuits dipped in delicious Choco

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Chocopie. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin