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Fortune Brands SWOT Analysis

Published by MBA Skool Team in Conglomerates category Last Updated: April 17, 2023Read time:

Here is a detailed SWOT analysis of Fortune Brands covering strengths, weaknesses, opportunities and threats.

Fortune Brands Strengths

  1. Operates in US, Canada, Europe, Asia, Australia and Central America
  2. Strong market position built on strong brand portfolio
  3. Focus on innovation is a strength
  4. It had a lean and adaptable supply chain
  5. Strong and flexible capital structure

Above are the strengths in the SWOT Analysis of Fortune Brands. The strengths of Fortune Brands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fortune Brands Weaknesses

  1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
  2. Fluctuating EBT over the last five years
  3. Poor presence in Asia and Australia – developing countries

These were the weaknesses in the Fortune Brands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fortune Brands Opportunities

  1. Growth potential in the security products market
  2. Improving housing construction market in the US
  3. Expansion projects in China and India

Above we covered the opportunities in Fortune Brands SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fortune Brands Threats

  1. Stringent regulations – especially in health and safety related issues
  2. Split of conglomerate would decrease revenues and brand strength
  3. Heavy competition from local players offering cheaper products

The threats in the SWOT Analysis of Fortune Brands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fortune Brands SWOT analysis.

About Fortune Brands

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fortune Brands Overview
Parent Company

Fortune Brands Home and Security, Inc.


Home and Security Products



Tagline/ Slogan

Leading consumer Brands. Consistently strong results


Building Value and Brand after Brand

Fortune Brands STP

Kitchen and bath cabinetry, plumbing and accessories, advanced material windows and door systems, and security and storage

Target Market

Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, bicycle industries, safe manufacturers. Banks and household


Growth, innovation and industry leadership

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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