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Tic Tac SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Tic Tac covering strengths, weaknesses, opportunities and threats.

Tic Tac Strengths

  1. Good packaging and advertising
  2. Good taste

Above are the strengths in the SWOT Analysis of Tic Tac. The strengths of Tic Tac looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tic Tac Weaknesses

  1. Too sweet
  2. Not too many flavors

These were the weaknesses in the Tic Tac SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tic Tac Opportunities

  1. Introduce newer flavors
  2. Tap growing markets

Above we covered the opportunities in Tic Tac SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tic Tac Threats

  1. Threat from local candies
  2. Threat from chocolates

The threats in the SWOT Analysis of Tic Tac are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tic Tac SWOT analysis.

Read Similar SWOT analysis

About Tic Tac

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tic Tac

Parent Company



Mint/Mouth Freshner


Food & Beverages

Tagline/ Slogan

The 1½ Calorie Breath Mint; Refreshment to be shared


Sweet mint tablets

Tic Tac STP

People looking to have sweet after mint

Target Market

Youth from middle and upper class


Low calorie mint for everyone

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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