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Limca SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 04, 2023Read time:

Here is a detailed SWOT analysis of Limca covering strengths, weaknesses, opportunities and threats.

Limca Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. Brand Trust in India

Above are the strengths in the SWOT Analysis of Limca. The strengths of Limca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Limca Weaknesses

  1. Aerated drinks not popular with health conscious people

These were the weaknesses in the Limca SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Limca Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition
  5. Flavor Options

Above we covered the opportunities in Limca SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Limca

Limca Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of Limca are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Limca SWOT analysis.

About Limca

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Limca Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein


No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Provider of Freshness

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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