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Haagen Dazs SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Haagen Dazs covering strengths, weaknesses, opportunities and threats.

Haagen Dazs Strengths

  1. Haagen Dazs is a US based ice cream brand which globally recognized for its desserts & icecreams
  2. Haagen Dazs has a strong brand equity in the segment since its inception in 1960
  3. The brand is present in many countries including Canada, UK, India, Hong Kong, Singapore & other European countries
  4. Its product portfolio includes ice cream, cakes, yogurt and gelato
  5. Haagen Dazs ice creams are available at all major retail chains and are also delivered to customers by ecommerce platforms
  6. The brand invests in creative marketing campaigns via TV commercials, print ads, online ads and digital marketing
  7. Haagen Dazs has started using natural ingredients which manufacturing its food products
  8. Its website enables customers to order online depending on the serviceable area

Above are the strengths in the SWOT Analysis of Haagen Dazs. The strengths of Haagen Dazs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Haagen Dazs Weaknesses

  1. Immense competition from existing players and local ice cream manufacturers means limited market share growth
  2. Despite a strong product, Haagen Dazs has a limited global awareness compared to some of its competitors

These were the weaknesses in the Haagen Dazs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Haagen Dazs Opportunities

  1. New flavors and celebrating occasions with different desserts can increase its business by attracting customers
  2. Opening franchise shops can increase its market reach in existing countries as well as expand its business in newer geographies
  3. Diversifying the brand into other categories can help boost the business for Haagen Dazs

Above we covered the opportunities in Haagen Dazs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Haagen Dazs Threats

  1. Growing competition in premium category as well as in local markets can hurt business of Haagen Dazs
  2. Food regulations, international regulations and economic recessions can impact its business

The threats in the SWOT Analysis of Haagen Dazs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Haagen Dazs SWOT analysis.

About Haagen Dazs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Haagen Dazs Overview
Parent Company

Froneri & General Mills


Ice cream and cakes retail


Food & Beverages

Tagline/ Slogan

Thats Dazs


A globally recognized brand offering a wide range of ice creams and cold desserts

Haagen Dazs STP

People who love premium quality ice creams

Target Market

Targeted towards kids, adults and rich families


It uses the finest ingredients to create perfect ice creams

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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