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Thums Up SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of Thums Up covering strengths, weaknesses, opportunities and threats.

Thums Up Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. Present across the globe
  4. Strong brand backing of Coca Cola

Above are the strengths in the SWOT Analysis of Thums Up. The strengths of Thums Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Thums Up Weaknesses

  1. Aerated drinks not popular with health conscious people

These were the weaknesses in the Thums Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Thums Up Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Thums Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Thums Up Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of Thums Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Thums Up SWOT analysis.

Read Similar SWOT analysis

About Thums Up

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Thums Up Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Taste the Thunder


Strong, fizzy taste

Thums Up STP

For all people especially men seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Confident, mature and uniquely masculine attitude

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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