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Galaxy SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 15, 2023Read time:

Here is a detailed SWOT analysis of Galaxy covering strengths, weaknesses, opportunities and threats.

Galaxy Strengths

  1. The brand offers wide range of products
  2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
  3. Considered as a luxury chocolate and thus commands premium pricing
  4. Chocolate industry is growing at a strong rate
  5. Healthy chocolates are available for the health conscious people
  6. Strong parent brand i.e. Mars company
  7. Good advertising and brand visibility
  8. The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)

Above are the strengths in the SWOT Analysis of Galaxy. The strengths of Galaxy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Galaxy Weaknesses

  1. Heavy competition in the premium chocolates segment
  2. Limited market share owing to huge number of substitute & also limited brand loyalty

These were the weaknesses in the Galaxy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Galaxy Opportunities

  1. Increase in seasonal spending can give a boost to chocolate gifts
  2. Engagement through Social Media can increase the brand loyalty

Above we covered the opportunities in Galaxy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Galaxy Threats

  1. Competition from other chocolate producers
  2. Sugar and oil in chocolates can be a cause of concern

The threats in the SWOT Analysis of Galaxy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Galaxy SWOT analysis.

About Galaxy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Galaxy Overview
Parent Company

Mars Company


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

My Moment. My Dove


One of the most trusted confectionery brand

Galaxy STP

Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces

Target Market

Children and families belonging to upper middle class and the elite class


Chocolate has an intoxicating scent, a glossy hue and a rich taste

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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