Oreo is one of the most popular brand of cookies which was first sold in the year 1912 by National Biscuit Company today known as the Nabisco. Oreo has a popular image of two chocolate wafers with sweet crème filling in between and is known as the Chocolate Sandwich Cookies. Today the brand is sold by Mondelez across the world.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Founded in 1911 by Frank C Mars, since then the company is making chocolate confectioneries. Mars is a family owned business with more that one hundred thousand active associates over eighty countries. Since the inception, the company has remained the family-owned business with the dedicated associates who are guided by the five principles of the company: Responsibility, Mutuality, Freedom, Quality, and Efficiency.
Hershey's is an American food company and one of the largest chocolate manufacturers in the world. Its headquarters are in Hershey, Pennsylvania. The company was started by Milton S Hershey in the year 1894.
Britannia Industries Limited is a food manufacturing company in India, headquartered at Kolkata. It was launched in 1892, primarily for the officers during British Raj to provide them with quality tea time biscuits. Over the years, Britannia has changed hands from one group to another.
ITC or Imperial Tobacco Company of India limited was established in 1910. It changed its name first in 1970 and again in 1974 and was finally called I.T.C Limited. Headquartered in Kolkata, West Bengal, ITC is one of India’s most valuable conglomerate with presence in all the three sectors of the economy.
Parle is primarily divided into 3 product categories: Biscuits, Confectionery, Snacks which are available mainly in India. From the name Parle, every one of us is reminded of just one thing: the evergreen biscuit, Parle G. However, this Indian company deals with products other than biscuits.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
To conclude, the above article highlights the various competitors which compete with Oreo. This understanding helps to evaluate the various external business factors for any company.
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