Subaru is an automobile manufacturing company, which is a subsidiary of Fuji Heavy Industries, which is a Japanese multinational corporation mainly involved in aerospace manufacturing. Subaru is headquartered in Tokyo in Japan. Apart from its presence in the Japanese market, Subaru’s overseas operations can be seen in Canada, Philippines, United Kingdom and United States of America.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
A Japanese manufacturer of automobiles headquartered in Yokohama, Japan, Nissan is one of the iconic and well recognized brands of the world. Under its Infiniti, Datsun and Nissan brands it manufactures and sells cars. It also has performance wing, Nismo which produced in house tuning products for enhanced performance.
2. Kia Motors:
Kia Motors is an Asian automobile manufacturer company based in Seoul, South Korea. It originated in 1944 as Kyungsung Precision Industry, a bicycle manufacturing company. It was renamed to Kia Industries in 1952.
In the year 1937, Kiichiro Toyoda founded Toyota in Toyota, Aichi, Japan as a Japanese automotive firm manufacturer. Toyota Motor Corporation products include Automobiles, Luxury Vehicles, Commercial Vehicles and Engines under five brands including the Toyota Brand, Hino, Lexus, Ranz and Daihatsu. Owing to their innovative hybrid and environmental technology, they are the leaders in the automotive industry.
Honda is one of the largest manufacturers of automobiles and motorcycles in the world. It is a Japanese multinational company which operates in North America, Asia and Europe. Honda is also known for the manufacture of aircrafts and power equipment.
Mazda is a Japanese automaker company founded in 1920 in Hiroshima, Japan. The company has a capacity of producing more than a million cars a year. More than 40,000 people are employed with the organization.
Hyundai motor company is a Korean car manufacturer company. It employs about 75000 people worldwide. It has an annual capacity of 1.6 million units.
Founded in 1937 in Wolfsburg, Germany by German Labour Front, Volkswagen is the largest automobile manufacturer in the world. It is the biggest company within the Volkswagen group comprising such brands Audi, Lamborghini, Bentley, Scania, MAN, Skoda and SEAT. Literally translating into ‘People’s car’ Volkswagen was started as a mass market producer of affordable cars in Germany at a time when only 1 out of every 50 Germans could afford a car.
To conclude, the above article highlights the various competitors which compete with Subaru. This understanding helps to evaluate the various external business factors for any company.
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