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Subaru SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Subaru covering strengths, weaknesses, opportunities and threats.

Subaru Strengths

  1. Years of experience of making four-wheel drive vehicles
  2. Advanced engine technology called Boxer engine
  3. Won many prizes in the World Rally Championship
  4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system
  5. ‘This Year’s Car’ awardin Japan with ‘Legacy’
  6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine
  7. Recognized as high-technological, high-performance brand
  8. Its recognition is a brand not as individual models

Above are the strengths in the SWOT Analysis of Subaru. The strengths of Subaru looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Subaru Weaknesses

  1. It is more recognized as rally car producer than a passenger or daily use vehicles
  2. It is not present globally esp. its absence from emerging markets like India, Brazil is surprising

These were the weaknesses in the Subaru SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Subaru Opportunities

  1. Increase its target market size
  2. Increasing marketing through unexplored mediums like online
  3. Increase & deepen brand equity
  4. Increase awareness about its technology
  5. Increase association of customers with its brand through various events or meets

Above we covered the opportunities in Subaru SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Subaru Threats

  1. Many major brands have products that offer similar benefits
  2. Less awareness in customers other than the target group
  3. Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies

The threats in the SWOT Analysis of Subaru are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Subaru SWOT analysis.

About Subaru

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Subaru Overview
Parent Company

Fuji Heavy Industries, Japan


Diverse, Passenger, SUV, Crossover, Hatchbacks & so on



Tagline/ Slogan

Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive


All models launched are Four Wheel Drive

Subaru STP

Four wheel drive auto-enthusiasts

Target Market

Driving enthusiasts especially of young, single &adventurous


Niche, only for serious driving enthusiasts

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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