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General Motors SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of General Motors covering strengths, weaknesses, opportunities and threats.

General Motors Strengths

  1. General Motors is one of the largest automobile manufacturers which sells vehicles in more than 100 countries
  2. General Motors is a market leader globally by sales, with more than 10 million units being sold in a year at its peak
  3. More than 100,000 employees are working for the company globally
  4. The company has a strong global presence with hundreds of facilities serving international customers
  5. Apart from the USA, General Motors has a strong presence in Europe, Asia, Australia and South America
  6. The most prominent & popular brands under GM are Cadillac, GMC, Chevrolet and Buick
  7. General Motors has a huge market share in USA which is one of the strongest in the domestic market
  8. The brand has also regularly featured in several motorsport events
  9. Strong focus on marketing through TVCs, online and sponsorship of global events
  10. The company has invested in research & development of self driving cars as well as hybrid, electric and plug-in vehicles
  11. During the 2020 pandemic, General Motors also used their technology to manufacture life saving ventilators
  12. The brand has also adopted digital marketing and ensured of having a strong online presence via social media channels, video content and online ads

Above are the strengths in the SWOT Analysis of General Motors. The strengths of General Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

General Motors Weaknesses

  1. Intense global competition means margins are less and limited market share
  2. Car recalls in the past have hurt the brand image of General Motors

These were the weaknesses in the General Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

General Motors Opportunities

  1. Increasing acceptance of eco-friendly, hybrid & electric cars is an opportunity for General motors to grow
  2. Increasing purchasing capacity of people to afford cars
  3. Increasing demand for automobiles in developing nations can be tapped by the company by international expansion

Above we covered the opportunities in General Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.

General Motors Threats

  1. Fluctuating fuel prices and better public transport can discourage people from purchasing their own vehicle
  2. Intense competition from global automobile players means lesser margins and more investments needed by General Motors
  3. Emission regulations, government policies, economic recessions etc. can all impact the business

The threats in the SWOT Analysis of General Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the General Motors SWOT analysis.

About General Motors

The table below gives the brand overview along with its target market, segmentation, positioning & USP

General Motors Overview
Parent Company

General Motors


SUVs, Hatchbacks, Sedans



Tagline/ Slogan

People in motion


Comprehensive range of vehicles globally

General Motors STP

Complete automobile segment including SUV, Hatchback, Sedans

Target Market

Young executives & urban households


Passionate about earning customers for life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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