Interesting Costs Cutting Techniques By Companies

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Maruti Suzuki used Plastic fuel tank


Maruti Suzuki Swift has been India’s one of the top selling premium car. Maruti Suzuki India Ltd did an experiment in 2011-2012 in the launch of new model of Swift. They tied up with French firm Plastic Omnium (World’s largest manufacturer of plastic fuel tanks) and replaced their existing metal fuel tank in Swift with Plastic fuel tank. As plastic fuel tanks are generally 25-25 % lighter than metal fuel tanks, this approach helped Maruti Suzuki to reduce the overall weight of the car. It also increased its fuel efficiency by 13 %. Company released the new model in both petrol and diesel variants, it became an instant hit. Because of more mileage and reduced price, company was able to gain higher margins and larger market share.



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