10 Unique Business Models

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Paperless Post

Launched: 2008

Founders: James Hirschfeld and Alexa Hirschfeld

Paperless Post is an e-commerce company specializing in design-driven on-line and printed writing paper which includes salutation cards, wedding cards, and custom writing paper. It gave ecofriendly motivation for individuals to email invites and announcements, made pretty with many different and designed model templates. The site offer all this service cost free to its customers, and for premium templates and envelope liners needed postpaid "Coins." In late 2012, to open an alternative money making stream, Paperless Post came up with a new service where customers design and style a card at PaperlessPost.com and so send it electronically, via mail service, or both. Alexa Hirschfeld came to know that 60% of Paperless Post users wished the paper writing paper. Then after that they realized people are showing interest and people love Paperless Post, however, there were certain instances that they actually need to use paper for its suitable quality and for its ability to be stored and scrapbooked. Paperless Post has made inclination with its beautiful card designs and pricing via revenue-share partnerships with J. Crew and Kate Spade, who shared his skill on style to the site designs and templates.

The company has elevated $12.4 million in capital till date.

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