Top MBA Courses for Students and Professionals

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2. MARKETING

One of the most dynamic and competitive fields in MBA is Marketing. Marketing field is one of the most desired ones by both candidates and recruiters.


With paradigm shift towards digital marketing as a medium to gain traffic for your brand, the demand for marketing specialization has spiraled up. A candidate interested in pursuing should ideally have soft skills like excellent communication, and great inter personal ability along with highly important analytical skills like being good with numbers plus data interpretation and visualization.


Various subjects taught in marketing specialization include sales force and channel distribution management, consumer behavior, brand management, rural marketing, retail marketing, marketing communications, digital marketing to name a few. Marketing is a field with wide outreach in every company, and hence a lot of organizations offer live projects to students. These live projects put to test the skills learnt during academics in the real world. There is no greater learning than a practical implementation of ideas. Many marketing students undertake these projects to make them more employable as many recruiters give weightage to these live projects.


The top business schools across the world offering an MBA in marketing are Northwestern University, Harvard Business School, The Wharton School- University of Pennsylvania, INSEAD Singapore, Stanford University to name a few. Taking a look at India, IIM Ahmedabad, IIM Bangalore, IIM Calcutta are top ranked B-schools in India for marketing management course. After an MBA in marketing, a candidate can get a wide variety of opportunities in the field of digital marketing, sales and distribution, brand management, consulting field, business to business marketing etc.



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