Top 10 eCommerce Companies in the World 2018

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8. Otto

The Otto group is one of the biggest ecommerce companies mainly based in France and Germany and has its operations in more than 20 countries.


Image: company website

It was founded by Werner Otto as a mail order company in Hamburg, and in less than 2 years of its operations, Otto was able to increase its turnover by a factor of 5. In the year 1995, Otto goes online and made available extensive range of products online.

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The group offers new concept of variety of products and range to cater to the changing needs of the consumer in the retail sector. The company now provides services related to logistics, transport and quality services to the companies outside the group or to its partners. In the year 2000, Otto group was able to secure 2nd position in B2C business after Amazon. OTTO group was able to position itself as the world’s largest online retailer for fashion and lifestyle products. Otto also launched augmented reality stores where users can try on items from nearby Otto store in front of their webcam and later they can post their pics on social networking site like Facebook. Otto group incorporated new idea of open commerce where with the help of technology, it compliments its own fashion range by using user generated content comprising ideas from third parties. This gives customers new access to shop assortment.

Revenues (B$): 8.680

Growth Rate: 11%



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