Boeing Marketing Mix (4Ps) Strategy

Published by MBA Skool Team, Last Updated: April 19, 2020

Marketing Mix of Boeing analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Boeing marketing strategy. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow.

Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. This article elaborates the product, pricing, advertising & distribution strategies used by Boeing.

Let us start the Boeing Marketing Mix & Strategy:

Boeing Product Strategy:

The product strategy and mix in Boeing marketing strategy can be explained as follows:

Boeing offers a wide range of products as part of its marketing mix strategy. Boeing’s defence products include Air Borne Early Warning & Control, Ch-47 Chinook, Apache Longbow Air force one, B-1B Lancer, crew training system, c-40 Clipper, A-10 Wing Replacement, AH-64 Apache, AH-6 Light Attack Helicopter, Constant Resolution Visual System, Cybersecurity & Information Management, Directed Energy, Super Hornet, EA-18G Growler etc. Boeing's commercial vehicles and the derived military vehicles include 717/MD-95, 707/720, 727, 737, 747, 757, 767, 777, 787, B & W Seaplane, B-1 Seaplane, Cloudster Passenger Biplane, DC-1,DC-2, DC-3, DC-4, DC-5, DC-6/C-118 A, Liftmaster, Gamma Passenger Transport, DC-7, DC-8, DC-9, Doodlebug Research Vehicle, DC-10/KC-10 Transport/Tanker, Dolphin Amphibian, Douglas World Cruiser, H-1 Racer Racing Monoplane, H-4 Hercules Flying Boat, MD-11, MD-80/MD-90, Model 40, Model 80, Model 234 Chinook, Model 247 C-73, Model 307 Stratoliner, Model 314 Clipper, etc. The space products include 376 Satellite, Mariner 10 Spacecraft, 601 Satellite, 702 Satellite, Lunar Orbiter Spacecraft, Little Joe Launch Vehicle, Apollo Lunar Spacecraft, Delta Rocket, Gemini Spacecraft, Inertial Upper Stage Rocket, Mercury Spacecraft, Saturn V Moon Rocket, Space Shuttle Orbiter, Solar Power Satellite, Surveyor Lunar Spacecraft, X-15 Research Aircraft, X-20 Dyna-Soar, Lunar Roving Vehicle, International Space Station.


Image: Wikimedia

Boeing Price/Pricing Strategy:

Below is the pricing strategy in Boeing marketing strategy:

Boeing and Airbus have a duopoly in the market.

Thus the marketing mix pricing strategy of Boeing is mostly premium. The pricing is competitive only with respect to some similar products of Airbus. There is fierce competition for some of its products while some are unchallenged. For highly similar aircrafts the company has offered even high discounts to beat the prices of Airbus. The pricing used for different carriers depends on the willingness and the size of the orders carriers use to price the planes. Thus due to Duopoly, the player has the ability to use price discrimination in its pricing.

Boeing Place & Distribution Strategy:

Following is the distribution strategy of Boeing:

Boeing sells its products through tie-ups with various carriers across the world. Some of its customers include Air India, Lufthansa, Jet Airways. Most of the International planes are Boeing. The distribution has most important part which is includes the distribution of spare parts. The distribution centers are located in 10 different places. To reduce the shipping costs and minimize delivery time, the centres are strategically located. Order placement service is possible through web. The air crafts are manufactured in 7 of its factories.

The company has its customers in 16 different counties.

Boeing Promotion & Advertising Strategy:

The promotional and advertising strategy in the Boeing marketing strategy is as follows:

Boeing extensively promotes itself through TV commercials and print media. The logo is printed on all the Aircraft carriers. They also sponsor events to increase their visibility. The promotions mainly target the carriers. The website link is pasted on various websites to enable the customers to reach their websites. The carriers also announce the name of the aircraft that ensures that the type of aircraft is communicated to the consumers. This explains the marketing mix of Boeing.

About Boeing:

The Boeing company based in Seattle, Washington, is a multinational corporation. It was founded by William Boeing in the year 1916. The company has various divisions such as commercial, Space & security, Shared Services Group, Engineering, Boeing Capital, Operations & Technology. It is the second biggest defence contractor globally whereas largest aircraft manufacturer in the world. By dollar value, it is the largest exporter in America.

They have as of today delivered 745 aircrafts and 10 satellites. It also has subsidiaries such as Aviall Services, Boeing Aircraft hlding company, Boeing Canada, Boeing Australia, Boeing Capital Corporation, Boeing Defence Uk, Jeppesen, Narus, Boeing Commercial Space company.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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