Published by MBA Skool Team, Last Updated: September 01, 2021
Marketing Strategy of Boeing analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Boeing marketing mix, help the brand succeed.
Boeing marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Boeing Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Boeing Product Strategy:
The product strategy and mix in Boeing marketing strategy can be explained as follows:
Boeing offers a wide range of products as part of its marketing mix strategy. The main products offered by Boeing are commercial airplanes, defense products and space crafts.
Boeing's commercial vehicles and the derived military vehicles include 717/MD-95, 707/720, 727, 737, 747, 757, 767, 777, 787, Seaplanes, Cloudster Passenger Biplane, DC-Series, Liftmaster, Gamma Passenger Transport, Doodlebug Research Vehicle, Dolphin Amphibian, Douglas World Cruiser, H-1 Racer Racing Monoplane, H-4 Hercules Flying Boat and others.
Boeing’s defense products include Air Borne Early Warning & Control, Ch-47 Chinook, Apache Longbow Air force one, B-1B Lancer, crew training system, Light Attack Helicopter, Constant Resolution Visual System, Cybersecurity & Information Management, Directed Energy, Super Hornet, EA-18G Growler etc.
The space products include Satellites, Spacecrafts, Lunar Orbiter Spacecrafts, Launch Vehicles, Rockets, Inertial Upper Stage Rocket, Moon Rocket, Space Shuttle Orbiter, Solar Power Satellite, Surveyor Lunar Spacecraft, International Space Station & much more.
Boeing Price/Pricing Strategy:
Below is the pricing strategy in Boeing marketing strategy:
Boeing and Airbus have a duopoly in the market.
Thus the marketing mix pricing strategy of Boeing is mostly premium. The pricing is competitive only with respect to some similar products of Airbus. There is fierce competition for some of its products while some are unchallenged. For highly similar aircrafts the company has offered even high discounts to beat the prices of Airbus. The pricing used for different carriers depends on the willingness and the size of the orders carriers use to price the planes. Thus due to Duopoly, the player has the ability to use price discrimination in its pricing. The company has an annual revenue in the revenue of $90 billion.
Boeing Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Boeing SWOT Analysis, STP & Competitors
Boeing Place & Distribution Strategy:
Following is the distribution strategy in the Boeing marketing mix:
Boeing sells its products through tie-ups with various carriers across the world. Some of its customers include American Airlines, British Airways, Air India, Lufthansa, Emirates, Etihad, KLM, Qantas, Turkish Airlines etc. Most of the international planes fleet are Boeing. Companies like FedEx & UPS also have Boeing aircrafts for transportation. The distribution has most important part which is includes the distribution of spare parts. The distribution centers are located in different places globally. To reduce the shipping costs and minimize delivery time, the centres are strategically located. Order placement service is possible through web. The air crafts are manufactured in many of its factories.
The company has its customers across different counties.
Boeing Promotion & Advertising Strategy:
The promotional and advertising strategy in the Boeing marketing strategy is as follows:
Boeing extensively promotes itself through TV commercials and print media. The logo is printed on all the Aircraft carriers. They also sponsor events to increase their visibility. The promotions mainly target the carriers. The website link is pasted on various websites to enable the customers to reach their websites. The carriers also announce the name of the aircraft that ensures that the type of aircraft is communicated to the consumers. This explains the marketing mix of Boeing.
The Boeing company based in Seattle, Washington, is a multinational corporation. It was founded by William Boeing in the year 1916. The company has various divisions such as commercial, Space & security, Shared Services Group, Engineering, Boeing Capital, Operations & Technology. It is the second biggest defense contractor globally whereas largest aircraft manufacturer in the world. By dollar value, it is the largest exporter in America.
They have as of delivered more than 700 aircrafts and 10 satellites. It also has subsidiaries such as Aviall Services, Boeing Aircraft holding company, Boeing Canada, Boeing Australia, Boeing Capital Corporation, Boeing Defense UK, Jeppesen, Narus, Boeing Commercial Space company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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