Published by MBA Skool Team, Last Updated: January 03, 2017
Marketing Strategy of Qualcomm analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Qualcomm marketing mix, help the brand succeed.
Qualcomm marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Qualcomm Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Qualcomm Product Strategy:
The product strategy and mix in Qualcomm marketing strategy can be explained as follows:
The Qualcomm company has made a lot of progress in the product list and has ensured that these products are top notch and are continually updated with the latest technology. There are tracking devices, using the two-way satellite location to send your current location. The products in the marketing mix of Qualcomm are mostly based on semiconductors. Semiconductors is one of the main products of Qualcomm. They make semiconductors for almost all the companies of the world and it is one of their main source of revenue. QChat is a two-way communication software made by Qualcomm which allows you to connect through voice of text. Qualcomm Gobi is a chipset mainly used for the cellular networking and other process. This is under constant development and they are making their technology upgrade as the time passes by. Halo is a technology which is used for wirelessly charging vehicles with a high efficiency rate.
Qualcomm is also into the operating system for the mobile system. They are making the operating system to run on their hardware and have a software of speech coding which is very effective and is now being widely used in the android platform.
Qualcomm Price/Pricing Strategy:
Below is the pricing strategy in Qualcomm marketing strategy:
Qualcomm continuously strives for minimising cost and thus focuses on investments that will yield highest returns, keeping in mind a considerable return to the stockholders and BOD (Board of directors).
The pricing strategy in the marketing mix of Qualcomm is mostly based on competition, technology and demand. Currently, Qualcomm aims to reduce its annual cost of $3.7billion to $1.1 billion without compromising with technology and company’s goal. To reduce the cost the company will resort to the following measures:
• assigning compensation to the executives as per their performance
• reducing the no. of temporary employees and offices and at the same time trying to procure more resources at lower prices.
Following is the distribution strategy in the Qualcomm marketing mix:
Qualcomm started out small but the way it has moved ahead is quite phenomenal. Qualcomm has now transcended the national borders and made its presence felt in the global field.
The company is a leading producer in the field of semiconductors and mobile technologies are constantly working towards increasing their market share by making their products reach a lot of people through a set of mergers and acquisition.
Qualcomm Promotion & Advertising Strategy:
The promotional and advertising strategy in the Qualcomm marketing strategy is as follows:
The promotional strategy in the marketing mix of Qualcomm is different as it doesnot directly cater to the end users. Some various ways in which the brand creates awareness are:
• Over the period of yerars, Qualcomm has come in the good books of the people, they are now aware through the word of mouth promotions about the company and the quality of products which they offer.
• The company also makes a use of consumer publications like publication in Vogue, India Today, Femina, Business Today, etc. to promote their products and services. The trade magazines are also used to promote the company like outlook, business today, etc.
• The company also goes through the television ads which are done to make sure that the attention of the targeted audience is achieved. The company advertises through the shows which promote the new products which are there in the market.
• Online marketing is also done to make sure that the people are aware of the company and have an idea of the products that the company has to offer.
Hence Qualcomm marketing mix is covered as above.
Qualcomm is an American multinational company which specializes in the semiconductors and telecommunication products and services. It is most renowned for the hardware products which it designs for the mobiles. Qualcomm is headquartered in San Diego, California. The company derives most of the revenues from the chip manufacturing and also from getting their products patented. The company is mainly into R&D and keeps on introducing products, all the time keeping in mind the latest technology. It was founded in the year 1985 and initially was the pioneer in the CDMA technology. Since then Qualcomm are one of the leading companies in the field of mobile technologies.
The company has grown in leaps and bounds. They have merged and acquired a lot of companies which has made them one of the best in the world.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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